Don’t believe the hype that Netflix is embracing theatrical lock, stock and barrel.

Netflix co-CEO, Ted Sarandos , emphasized that “there’s no change in the strategy” when asked by an analyst on today’s earnings stream whether the OTT service was wading deeper into theatrical distribution. This comes in the wake of the streamer’s most viewed feature ever, Kpop Demon Hunters, racking up Netflix’s first No. 1 win at the box office back in August with a $19M 3-day weekend, in addition to that Sony anime pic’s re-release over Halloween weekend.

“Our strategy is to give our members exclusive first-run movies on Netflix,” said Sarandos.

In fact, he believes that the reason why Kpop Demon Hunters was a success at the box office “because it was released on Netflix first.”

This despite

See Full Page