The Winn-Dixie brand is getting a boost.

Southeastern Grocers, which owns Harveys Supermarket and Winn-Dixie chains in the South, will rename the company to The Winn-Dixie Company and shed its stores outside of Florida and Georgia.

The Jacksonville, Florida-headquartered company will also increase its focus on the Sunshine State, where the chain that became Winn-Dixie was founded in Miami in 1925. As part of that strategy, the company said it has acquired three Hitchcock’s Markets in Florida; the stores — located in the north Florida cities of Alachua, Keystone Heights, and Williston — will be converted to Winn-Dixie and opened in phases over the next few months.

Winn-Dixie's reorganization includes the sale or closing of some stores

The Winn-Dixie Co. has also reached agreements,

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