Ty Haney, the Boulder businesswoman behind the athletic apparel startup Outdoor Voices, is being accused of defrauding local investors in her energy drink brand after they injected $3 million into the fledgling company and reportedly saved it from insolvency.

Haney, 37, launched Outdoor Voices in 2013. A startup darling, it came to raise $57 million and was valued at $110 million in 2018. Then it imploded , forcing Haney out in 2020 and closing all 16 of its stores. A venture capital firm bought it last year and brought Haney back .

Meanwhile, the entrepreneur has launched other companies: Try Your Best, a rewards program for consumers who engage with brands, and Joggy energy drinks. The latter was valued at $8 million and had an 850-store deal with Target by late 2024, according to a la

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