In a bid to curb user harm from AI-generated deepfakes and synthetically produced content, the IT Ministry has proposed draft amendments to IT rules that mandate labelling and prominent markers to ensure users can distinguish synthetic and authentic content and mooted greater accountability for major social media platforms, PTI reported. With the increasing av ai lability of generative AI tools and the resulting proliferation of synthetically generated information (deepfakes), the potential for misuse of such technologies to cause user harm, spread misinformation, manipulate elections, or impersonate individuals has grown significantly, PTI quoted the IT Ministry. Taking note of these risks, and after extensive public discussions and parliamentary deliberations, MeitY has prepared

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