MapmyIndia’s consumer mapping platform, Mappls, is targeting 50 million downloads by December-end as it looks to build a new revenue stream from its B2C business. The app will remain free, but the company expects ad-based monetisation to begin once it crosses the 35–50 million user mark.

Rakesh Verma, Co-founder, Chairman & Managing Director, MapmyIndia Mappls

Rakesh Verma, Managing Director of MapmyIndia, says “While our revenues are driven entirely by B2B partnerships — with players like Tata Motors, Maruti Suzuki, Mahindra, PhonePe, Boat, pepperfry, McDonalds, Tata Neu, Biryani by Kilo, Zoho — B2C will be an important driver for growth alongside expansion efforts in Southeast Asia and the Middle East.”

MapmyIndia’s consumer platform, Mappls, is targeting 50 million downloads by Decem

See Full Page