Google has announced Privacy Sandbox, which removed tracking cookies in Chrome, is being discontinued in a major update.

Why it Matters

Google’s decision to discontinue Privacy Sandbox marks a turning point in online privacy for the more than 3 billion users of its Chrome browser. Privacy Sandbox was intended to phase out tracking cookies and find less invasive methods of online advertising, aiming to protect user privacy while supporting the ad industry and regulatory demands. Its retirement leaves the status quo of internet tracking largely unchanged, despite regulatory pressure and growing user concerns about digital privacy.

The move comes as competitors like OpenAI highlight privacy as a major feature in new browser offerings, and as regulators scrutinize Big Tech handling of consu

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