• Drew Nieporent helped launch Nobu with sushi chef Nobu Matsuhisa and actor Robert De Niro in 1994. • Nobu is now a global empire, with over 50 restaurants and more than a dozen hotels around the world. • Here are the three dishes Nieporent always orders at Nobu.
Not long after Nobu opened its first location, cofounder Drew Nieporent noticed that diners were coming in with special lists.
This was decades before the likes of Yelp or TikTok. But some customers had been blogging about their experience on personal websites, sharing posts like "how to order at Nobu."
"Guests would come in with printouts of the list, with step-by-step tips to make the most of the meal," Nieporent recounts in his new memoir, "I'm Not Trying To Be Difficult: Stories from the Restaurant Trenches."
Now Niep

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