Eric Trump has posted a truly jarring artificial intelligence video in a weird bid to hawk his new book.

On Wednesday, Eric Trump posted a celebratory message on X, announcing that his memoir, Under Siege: My Family’s Fight to Save Our Nation, is “BACK in stock at Amazon!”

“The demand has been incredible–we are reprinting as fast as we can but inventory is limited so get yours today,” he crowed, adding a link to the book’s landing page on Jeff Bezos’ site.

The post was accompanied by an unsettling, AI-generated video of a room jam-packed with people, whose faces skew and distort as the camera angle in the room changes. Their non-blinking eyes remain fixed on the camera, and a creepy, dull horror movie echo rings out.

The crowd raises the book aloft in total unison, letting out a bat

See Full Page