Amazon Paid $20 Million for James Bond, But There's Fine Print

How expensive is it for one of the world’a largest tech companies to secure control of the world’s most famous spy? About $20 million.

In February, Amazon announced that it had struck a deal with Barbara Broccoli and Michael G. Wilson, the longtime stewards of the James Bond franchise, to give the tech company full control over the character and its related intellectual property.

Now a new tax filing for EON Productions in the U.K. puts a number on that sale price, and it is significantly lower than what many observers may have thought. While the filing focuses on the company’s 2024 financials, a section on subsequent events notes that:

How expensive is it for one of the world’a largest tech companies to secure control of the world’s most famous spy? About $20 million.

In Feb