India’s consumer sector is seeing a massive churn in the corner office, driven by intense competition and the lure of more meaningful jobs in smaller enterprises. According to a recent study by WalkWater Talent Advisors, nearly one in three CEOs in the consumer space has changed roles in the past three years, with 57% of these leaders moving from multinational corporations (MNCs) to Indian firms.

Half of the CEOs who transitioned joined smaller enterprises, while 10% moved to private equity ( PE ) or venture capital (VC)-backed companies. Rahul Shah, co-founder and director of WalkWater Talent Advisors, says this shift will accelerate as PE and VC investors deepen their presence in the Indian market. There is a noticeable trend of CEOs moving from larger companies (with a turnover excee

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