Tasva, the modern Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani, announces its new brand vision with cricket icon Shubman Gill as Ambassador. This marks Shubman Gill’s first association with a wedding wear brand, a significant step in Tasva’s journey as it signals a bold cultural shift - redefining wedding as a celebration of love, intimacy, and shared agency rather than rigid traditions.

For generations, weddings were defined by societal expectations and family alignments. Today, couples are writing their own stories, where differences are embraced and individuality is celebrated. Tasva embodies this change, creating clothing that is premium, contemporary, and designer-led while staying rooted in India’s cultural richness. The

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