Call it the Jenna Ortega effect — vampy makeup is officially having a moment.

After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn towards the dark side. Soft goth is creeping back into the mainstream, bringing with it smoked-out liner, spider lashes , the obsoletion of bronzer, and — perhaps most tellingly — deep berry lips. And yes, the Wednesday actor is squarely at the center of the shift.

Ever since Season 2 dropped on Netflix last month, the internet’s been deep in its dark-femme era. TikTok feeds are full of brooding beats: structured brows, smudged eyes, and vampy lips. It’s makeup for the girls who are feeling “a little bit weird this fall,” as one creator put it.

Soft Goth Is Trending For Fall

As the name su

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