Content creator Apoorva Mukhija , widely known as The Rebel Kid, has made headlines once again — this time for announcing her plans to retire from content creation. The influencer, who rose to prominence after the India’s Got Latent controversy, is currently hosting Spice It Up on Jio Hotstar. She was last seen on Amazon Prime’s The Traitors, where her bold personality drew both attention and criticism.

In an exclusive conversation with SCREEN, Apoorva spoke about her growing disillusionment with the influencer world and how the constant commercialisation has taken away the authenticity she once enjoyed. She said that the industry now feels more like a marketplace than a space for creativity.

Talking about her experience on The Traitors and the reactions that followed, Apoorva shared,

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