EXCLUSIVE: Picturehouse has taken all North American distribution rights to Patrick Creadon’s new documentary, The King of Color , about Lawrence Herbert, the creator of the Pantone Matching System (PMS).

The movie is playing AFI Fest on Friday, Oct. 24, with a limited theatrical release on Dec. 12.

Herbert, a visionary whose innovative idea to standardize color with the Pantone Matching System, revolutionized the worldwide language and use of color. The documentary features an exclusive interview with Herbert, offering a glimpse into the mind behind Pantone and his impact on how we perceive and use color today.

“Pantone is a language that connects artists, designers, and brands across the globe,” said Bob Berney, CEO of Picturehouse. “We’re proud to bring The King of Color to

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