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There's no denying that the cost of food is still increasing and a concern for many. That's why Iceland has announced a new initiative, and pensioners are set to reap the rewards. ‌

The frozen foods supermarket has confirmed that it will be slashing the cost of 250 popular items for anyone over the age of 60, with the price cuts now available for the next two weeks until November 5. ‌

Included in the price cuts are a range of staples that many include in their weekly grocery shop, with hearty food such as fish & chips and roast dinner favourites that are sure to be on the menu during the colder weather . ‌

As reported by Birmingham Live , Paul Dhaliwal, chief commercial officer of Iceland Foods, explained the supermarket wants to help "no matter wh

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