The Xbox brand has been in rough shape for a long time now, but recent years have been especially rough for team green. Between studio closures, layoffs, and price hikes on hardware and Game Pass, it seems like Xbox is doing anything it can to survive. That may even mean ditching consoles for good , although it seemingly won't happen next-gen.

Thanks to a fresh report from Bloomberg 's Jason Schreier, we may finally know the root cause for the decisions Xbox has made for the past two years, and it all comes down to hitting an ambitious 30% profit margin.

Microsoft Reportedly Expects A 30% Profit Margin From Xbox

This Could Be The Cause Of Numerous Cuts And Price Hikes

Xbox logo over a monitor with Xbox IPs coming out of it

Schrierer's report claims that Microsoft executives

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