Video game giant Electronic Arts has struck a new partnership with generative tech company Stability AI “to co-develop transformative AI models, tools, and workflows that empower our artists, designers, and developers to reimagine how content is built.”

Stability AI, which counts filmmaker James Cameron among its board members, aims to “put creators at the center and build around their specific needs,” according to CEO Prem Akkaraju. “By embedding our 3D research team directly with EA’s artists and developers we’ll unlock the next level in world-building power,” Akkaraju said in EA’s newsroom post announcing the partnership Thursday . “This kind of progress is only possible through deep partnership, where scientists and creators work side by side.”

The deal was announced just as EA i

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