Praised for her dry candidness and direct attitude online, Bethenny Frankel isn’t one to fall victim to a viral trend or product trap.

In fact, her 3.3 million TikTok followers know her to be the quintessential beauty skeptic, until proven otherwise. “I only do videos about something for the people when I’m obsessed and I say it,” the 54-year-old multihyphenate said. “I’m telling you to buy something, and you’ll love it. So, trust me and shut up.”

Her latest “it’s amazing and it lands” product recommendation? RoC Skincare ’s Derm Correxion Lip Volumizer, available now.

Announced Thursday, Frankel is RoC’s new partner, and the face — and lips — behind the brand’s brand-new plumping product, priced at $29.99. Modeled after the lip filler aesthetic, the Derm Correxion Lip Volumizer

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