WASHINGTON — Cracker Barrel CEO Julie Felss Masino said Tuesday that the company’s controversial logo redesign — which sparked widespread backlash and accusations of abandoning tradition — was never meant to be political.

According to reporting by the Wall Street Journal , Masino was speaking at the 13D Monitor Active-Passive Investor Summit in New York when she said the company’s goal was simply to make its logo more visible on highway billboards, not to signal any kind of ideological shift.

“It wasn’t meant to be ideological,” Masino said, adding that the change was part of a broader effort to modernize the brand and position it for long-term success.

Cracker Barrel for a short time replaced its decades-old logo — featuring a man in overalls leaning against a barrel — with a simpli

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