Sellars Absorbent Materials started in a garage on West Congress Street. With steady growth over four decades, it now occupies six buildings on the North and Northwest sides, where it manufactures and distributes products that include shop towels and rags, disposable wipers and a growing line of environmentally friendly paper towels.

The family-led company, with annual revenue in excess of $100 million and more than 220 employees, earlier this year began full production with a crew of about 20 workers at the former Wisconsin Color Press plant, 5400 W. Good Hope Road, as part of a $15 million investment. As production there ramped up, the company leased another nearby plant to accommodate ongoing growth.

The buildings, two of which Sellars owns, are located in economically challenged area

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