LAFAYETTE, La. — The Oil Center is decked out in pink this October and it’s all for a good cause.

Throughout Breast Cancer Awareness Month, businesses across the Oil Center and along Coolidge have added pink ribbons, signs, and lights for their "Proud to Pink Out for Prevention” campaign.

The effort aims to raise awareness and encourage early detection.

“We’re so close to Ochsner, so we want to drive awareness and really paint it pink,” said Laura White, owner of Initials Custom and Commercial Embroidery. “We’re here to save lives, and early detection is so important. If you’re driving down the Oil Center and see all the pink lights and signs, maybe it’ll remind you to schedule that mammogram because early detection is huge.”

For White, the decorations carry a deeply personal meaning.

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