The in the industry has not been very good as of late—there have been , distilleries are production, and overall sales figures have dropped as people are drinking less, spending less, and tariffs have wreaked havoc upon the . Despite all that, parent company, Sazerac, just announced a major expansion to the tune of $1 billion this week, which seems to be going against every other indicator.

Of course, the whiskey industry is quite literally built upon foresight and prediction given that most whiskey will be aged for at least four years, and often about a decade. While there is no crystal ball to reveal what the marketplace for whiskey will be like that far ahead, it’s safe to say that a company as large as Sazerac has done some research to justify the cost and effort associated with this

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