In this exclusive piece for MediaBrief, , explores how AI-enabled media monitoring is transforming the credibility landscape of modern media. Bhavani writes about the technology’s potential to combat misinformation, enhance brand reputation, and provide real-time audience insights. He also unpacks the ethical challenges, risks of misuse, and the delicate balance communicators must strike to ensure that AI becomes a force for transparency, not control.

I n the last decade, we’ve witnessed the rise of two parallel forces: an explosion of information across digital platforms and a growing skepticism about what can be trusted. Between fake news, bot-driven propaganda, and manipulated content, public trust in media has been shaken. And just as this credibility crisis deepens, another powerful

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