Piyush Pandey , the creative visionary who reshaped Indian advertising with his storytelling and unmistakable voice, passed away on Thursday. He was 70. His funeral will be held on 25 October (Saturday) at 11 am at Shivaji Park Crematorium in Mumbai.

Who was Piyush Pandey?

Piyush Pandey spent over four decades at Ogilvy India , the agency that became synonymous with his name. His campaigns for Cadbury – Kuch Khaas hai, Fevicol , Asian Paints – Har khushi me rang laaye, and Hutch became cultural markers when it comes to Indian brands associating themselves with a language that authentically felt their own.

Pandey joined Ogilvy in 1982 after serving stints as a cricketer, a tea taster and a construction worker. At a point in time when the industry largely used English as its prim

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