Legendary adman Piyush Pandey — known for famous campaigns like the BJP’s 2014 slogan ‘acche din aane wale hai’, Fevicol adhesive’s ‘fevicol ka jod, tutee nahi’ and Cadbury dairy milk’s ‘kuch khaas hai’ — has passed away.

He was 70.

Pandey’s trademark moustache made him an interesting personality.

In the field of advertising, he was a giant - and his work captured the Indian art and culture.

Pandey was not keeping well for some time.

Pandey began his advertising career in 1982 with Ogilvy & Mather India (now Ogilvy India) as a trainee account executive before transitioning to the creative department. Over the years, he rose through the ranks to hold some of the agency’s top leadership roles, including National Creative Director, Executive Chairman (India), and Global Chief Creative Of

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