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Advertising genius Piyush Pandey passed away at 70, leaving a vacuum at the heart of India's advertising world after redefining ads for 40 years with Ogilvy India.

The legend credited for evergreen ad campaigns Asian Paints (“Har khushi mein rang laaye”), Cadbury (“Kuch Khaas Hai”), was revered by top personalities in every field.

What people fondly recall him for will also be how India connected at an emotional level via his advertisements, which were rooted in stories of common lives.

In a heartfelt tribute, PM Narendra Modi penned, “Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Sad

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