Piyush Pandey crafted memorable spots like ‘Googly Woogly Woosh!!’ for Ponds. (Photo source: X/@PiyushGoyal) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Advertising icon Piyush Pandey passed away at the age of 70 on Friday morning. A creative legend, Pandey was one of India's most influential figures in the advertising industry.

He is widely credited with shaping modern Indian advertising. He started his journey with Ogilvy in 1982 as a trainee account executive and rose through the ranks to become its Chief Creative Officer Worldwide and Executive Chairman India.

Through his work, Pandey introduced a distinctive Indian voice in advertising, moving away from the Westernised styles. Some of Pandey’s iconic ads have left an indelible mark in public memory.

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