Tributes poured in on Friday for Piyush Pandey , the Padma Shri awardee and advertising legend who died at the age of 70. Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political leaders, industry captains, colleagues and artists as the man who gave the country’s brand communication its voice and its heart.

Prime Minister Narendra Modi remembered Pandey’s excellence in his field of work and said, “I will fondly cherish our interactions over the years,” via a post on X (formerly Twitter)

Finance Minister Nirmala Sitharaman called him a “titan and legend of Indian advertising” who transformed communication by bringing everyday idioms, earthy humour and genuine warmth into it.”

Industrialist Gautam Adani desc

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