Human Made Inc., the Japanese streetwear firm founded by celebrity designer Nigo, plans to raise about 2.7 billion yen ($18 million) in an initial public offering as the fashion company seeks to capitalise on rising global interest in Japanese culture.

The company’s existing shareholders will also sell about 14 billion yen worth of shares, Human Made said in a regulatory filing. The figures are based on an indicative price of 2,920 yen per share, it said on Thursday.

The IPO would come at a time anime and video games are helping drive up global interest in Japanese pop culture, and as the cheap yen encourages a record number of tourists to flock to the country, pushing up retail sales. The deal would also help Human Made, which has stores in Shanghai, Seoul, and Hong Kong, expand.

The s

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