The company behind the parcel lift used in the Louvre heist has capitalized on the exposure with a genius marketing strategy. The raid on Oct. 19 has left France stunned, after thieves made off with irreplaceable Napoleonic jewels worth around $102.63 million. Images of the scene outside the window have circulated around the world. Husband and wife Alexander Böcker and Julia Scharwatz recognized their elevator instantly. It was an Agilo model made by Böcker Maschinenwerke, of which Böcker is the chief executive. When it became clear no one had been hurt, they leapt at the opportunity. They bought the rights to the photo and published the advertisement on Oct. 20. “When you’re in a hurry, the Böcker Agilo carries your heavy treasures,” the ad read. They didn’t actively push it in France, Bö

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