New Delhi: The greatest thing about being an artist of the stature of Piyush Pandey is guaranteed immortality. The 70-year-old doyen of Indian advertising passed away this morning after battling an infection.

But Pandey will live on forever in the stories a generation of Indians grew up watching. Here are some of the best ad campaigns designed by Pandey, handpicked by ThePrint reporters.

Kuch Khaas Hai, Dairy Milk Show Full Article

A young woman in the stands is munching on a bar of Cadbury Dairy Milk chocolate. Her partner, batting on 99, plays a pull shot. As the ball sails over the boundary, she runs onto the field, dodging a security guard before breaking into a carefree dance. It’s a moment of pure joy as the crowd erupts in celebration.

Pandey’s 1994 ad for Cadbury is still rem

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