Prominent film industry figures, including Amitabh Bachchan, Prasoon Joshi, Hansal Mehta and Raveena Tandon, on Friday paid tributes to veteran ad-filmmaker Piyush Pandey, remembering him as a “creative genius” and “one of India’s finest storytellers”.

Pandey, one of India’s most celebrated advertising minds whose works included the 2014 election slogan ‘Ab ki baar, Modi sarkar’, died on Friday morning at a private hospital in Mumbai. The 70-year-old was undergoing treatment for the last few days after complaining of respiratory complications.

“A creative genius... a most amiable friend, and guide... has left us... No words to express our grief... Piyush Pandey, passed away this morning... The creative works left behind by him shall ever be an eternal emblem of his immeasurable creativit

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