New Delhi, Oct 24 (PTI) Prominent film industry figures, including Raveena Tandon, Hansal Mehta and Prasoon Joshi, on Friday paid tributes to veteran ad-filmmaker Piyush Pandey, calling him "one of India’s finest storytellers" whose authenticity and laughter will echo forever.

Pandey, one of India's most celebrated advertising minds whose works included the 2014 election slogan 'Ab ki baar, Modi sarkar', died on Friday morning at a private hospital in Mumbai. The 70-year-old was undergoing treatment for the last few days after complaining of respiratory complications.

Joshi, the current chief of Central Board of Film Certification (CBFC) and an ad-filmmaker himself, shared pictures of Pandey on X handle and remembered him as a "man who made work feel like life itself".

"In transit overs

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