Four ways to fix those ‘gouging’ World Series ticket prices

When I was a kid, the Blue Jays went to the World Series — twice! — and there was no internet.

How did anyone get tickets? Well, like many people across the GTA, my father cut out a coupon in the Toronto Star, filled out his information and wrote a cheque for the face value of a pair of tickets in the 500 level: $60.

He popped it in the mail, and we all crossed our fingers and waited for the draw.

A week later, self-addressed envelopes were sent out to tens of thousands of people containing one of two things: either a pair of World Series tickets, or your cheque.

The coupon that ran in the Toronto Star in September 1992. Ads like this ran in the Star for the Blue Jays postseason runs in 1985, 1989, 1990, 1991, 1992 and 1993, with tickets costing $30 or $54 each.

When ours arrived, we