When Piyush Pandey passed away at 70, the advertising world lost not only one of its most celebrated creative minds but also the man who gave Indian brands a heart and a voice.

From Fevicol’s “Jor laga ke haisha” to Asian Paints’ “Har ghar kuch kehta hai”, Pandey turned ad campaigns into cultural milestones. Also Read | Piyush Pandey: The man who gave India its most unforgettable ads

That 1994 Cadbury Dairy Milk commercial didn’t just sell a product; it changed how India saw itself, and its chocolate.

The Challenge: How To Make Chocolate ‘Adult’

By the early 1990s, Cadbury was battling a perception problem. Chocolate was for kids, not for grown-ups.

Ogilvy’s brief was deceptively simple: make Cadbury aspirational for adults without losing its innocence.

Pandey, who was then on a

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