Piyush Pandey, the Indian advertising industry’s creative pioneer, passed away before his time at 70. He was the front face of one of the largest creative agencies, Ogilvy, for decades and became a legand over time with his Vodafone pug campaigns, Cadbury's 'Kuch Khaas Hai' and Asian Paints' 'Har Khushi Mein Rang Laye'. He was a disruptor of conventional ad practices and was comfortable in all genres. For instance, he was unabashed about fronting Prime Minister’s comeback in 2014, with the unforgettable slogan: "Ab ki baar, Modi sarkar."

In his eulogy for his friend and co-worker, Raj Nayak remembers the out-of-the-box Raj Nayak.

The Adman Who Loved His Lions

He roared with creativity, lived with laughter, and taught an entire generation that the best stories come from the heart.

I’ve

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