As French police investigates how thieves managed to pull off a $100 million jewelry heist in Louvre, a German company has found a silver lining in the scandal. Böcker Maschinenwerke GmbH, the German manufacturer of the furniture lift believed to have been used in the daring robbery, has cheekily turned the incident into an unexpected marketing opportunity.

In a post on Instagram, the company shared an image of the aftermath of the heist, captioning it with a tongue-in-cheek pitch, “The next time you need things to move quickly. The Böcker Agilo transports your treasures weighing up to 400 kg at 42 meters per minute – whisper-quiet thanks to 230 V E-motor."

The post- equal parts audacious and self-aware- was quickly shared across social media, drawing laughter and disbelief in equal meas

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