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Stay on Target... Star Wars and Disney step to the Oche with new partnership

Well, here’s a sentence you never thought you would hear – Target Darts have teamed up with Disney to create a Star Wars-inspired range. Yes, really. North American cultural juggernaut meets grand British traditional pastime. Apparently, we now live in a universe where Darth Vader and Luke Littler share a marketing strategy.

At first glance, it looked a bizarre marriage. Then as I began to think about it more - decided it was pure genius. I’ve watched Star Wars and darts for decades, and never once thought, “You know what would really spice this up? A Millennium Falcon dartboard.” Yet, here we are – Yoda now joins Phil Taylor and Rob Cross as a precision icon. At least the little green f

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