SA Health has relaunched its ‘Abuse shouldn’t be part of the job’ Respectful Behaviours Campaign as alarming new data reveals a surge in violence towards health workers. The campaign, which covers TV, radio, print, digital, and billboards, emphasises respect for healthcare workers across South Australia.

Recent figures show a disturbing trend with over 7,000 Code Black incidents, involving threats or acts of aggression, recorded in SA public hospitals from January to mid-July this year. This marked a significant number of incidents compared to the total from previous years.

The campaign draws from the real experiences of hospital staff, employing both real workers and actors to portray the serious message. It works at promoting a culture of respect and safety in hospitals, an initiative

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