Harlem rapper and artist Ferg, previously known as A$AP Ferg, has transformed a three-story Meatpacking District space into a free, multi-sensory UGG pop-up for the next week.
From Friday to Tuesday, visitors to the Feel House can wander through immersive rooms, customize old or new UGGs, enjoy complimentary coffee and pastries, and take in artwork from the Harlemite himself.
Located at 412 West 14th Street, the pop-up opens with a statement archway before unfolding across three floors into a mix of gallery, café, museum, and retail space.
The first floor houses UGG’s Heritage Room, which highlights the brand’s origins in 1978 and showcases classic boots, including a pair from 1980.
On the second floor, visitors can grab complimentary coffee and pastries from Hani’s, then head to the c

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