With the festive and wedding season upon us, the time to invest in gold, silver, and precious jewellery remains at its peak. Yet, this year, the ritual is evolving. Influenced by global design sensibilities and mindful of fluctuating gold prices, young urban buyers are seeking pieces that strike the perfect balance between elegance, versatility, and value.

“Prêt jewellery has really taken off, with ready-to-wear pieces that can easily be styled beyond festive or wedding occasions,” notes Vinnie Ghatiwala, Co-Founder and Creative Director of Meroh. “As a result, 18K gold with a focus on gemstones is becoming increasingly popular. Overall, consumers are spending similar amounts, but opting for lighter, design-driven jewellery that balances luxury with practicality,” she adds.

Here’s what’s

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