Beer is more than just a drink, it can bring people together, claims Dolf van den Brink, CEO of Heineken. Speaking to the Financial Times, he said that in an era where isolation and mental health challenges are the new normal, beer’s qualities as a “social lubricant” could be a key part of discussions about alcohol.

Heineken boss on ‘social role’ of beer

On Thursday, the Dutch brewing giant announced a five-year plan aimed at boosting beer sales. Like many alcohol producers, the company has struggled with weaker consumer demand in recent years. Shares have dropped by a fifth compared to their 2023 peak. “In this time of loneliness and a mental health epidemic, beer’s role in bringing people together is important to make part of the public debate,” van den Brink told FT a day after.

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