New Delhi: The Unnat Jyoti by Affordable LEDs for All (UJALA) scheme, launched a decade ago, has become a grand success and the credit for raising awareness goes to Piyush Pandey — a Padma Shri recipient and architect of the Indian advertising — Commerce and Industry Minister Piyush Goyal said on Saturday.

Over a decade ago, on January 5, 2015, Prime Minister Narendra Modi entrusted “me with rollout of the ambitious UJALA (Unnat Jyoti by Affordable LEDs for All) scheme to revolutionise India’s energy consumption by promoting efficient lighting solutions,” Goyal posted on X social media platform.

“We focussed on reaching every household not just through policy, but through powerful messaging that touched hearts, and that’s where Piyush Pandey stepped in,” said Goyal.

An ardent admirer of

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