For decades, telecommunications companies have been the quiet power behind the world’s digital transformation. They connect billions, fuel global commerce, and enable nearly every modern convenience. Yet despite that foundational role, telcos have often struggled to capture the consumer imagination or command the kind of loyalty enjoyed by tech and social media brands built on top of their networks.

Today, two converging forces can change the equation: the rise of the creator economy and the rapid maturation of artificial intelligence. Together, they represent a once-in-a-generation opportunity for telcos to reinvent themselves not just as providers of connectivity, but as platforms for community and innovation.

The Loyalty Challenge

Telecom has become a victim of its own success. Nearl

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