From premium services like Alyte and Uber Black to inclusive models like Rapido and government-backed cooperatives, the business of ride hailing apps is seeing high momentum. Not only is the segment attracting new players, it has diversified into subscription models, parcel delivery and long-distance travel as well, including motor homes.

Mahindra Logistics is the latest entrant into the premium mobility space with Alyte (formerly Meru Cabs), a tech-enabled cab service focused on high-end customer experience. Launched in Delhi-NCR this August, Alyte operates two service tiers—Alyte Privé, a fleet of electric Mahindra XUV400s offering airport transfers with professional chauffeurs, and Alyte Select, with sedans and SUVs for travel across six cities -—Mumbai, Delhi, Pune, Hyderabad ,

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