Popular kid's apparel brand Carter's opened a new store concept in a mall in the Chicago suburbs, the company recently announced.

The store, now open in Schaumburg's Woodfield mall, located at 5 Woodfield Mall, has a "fresh focus on trend-forward styles and curated experiences that today's parents are craving," according to the announcement.

The Schaumburg store is one of six new "Concept Store" locations the company is opening, each featuring a "curated selection of the most stylish offerings across Carter's family of brands," the announcement said.

The Carter's family of brands includes the following:

Carter's

OshKosh B'gosh

Otter Avenue

Little Planet

Skip Hop

The new stores will offer exclusive in-store experiences, including DIY workshops, personalized embroidery and monogramm

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