The City Civil Court of Hyderabad has issued an ad-interim injunction protecting veteran actor and philanthropist Konidela Chiranjeevi. The order, passed on September 26, 2025, comes amid increasing concerns over the misuse of public figures’ identities on social media, merchandise, and AI-driven platforms. It specifically safeguards Chiranjeevi’s name, image, voice, and likeness, ensuring that no individual or organisation can exploit them without proper authorisation.

Chiranjeevi, a stalwart of the Indian film industry whose career spans several decades and who has been honoured with the Padma Bhushan and Padma Vibhushan, had filed the plea citing widespread unpermitted use of his persona. The court recognised that such exploitation could inflict “severe and irreparable harm" on the act

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