In order to remain relevant with changing consumer preferences, Hindustan Unilever is looking to modernise and rejuvenate its product portfolio, especially its core legacy brands

“If you look at brands, it is not just good enough to have higher brand equity. You need to have brands that are truly desired and desirable by consumers. Today, we have almost 400 million Gen Z consumers in India, and these consumers are indeed driving change and transformation in India. So as we reimagine the brands, we need them to be more modern, more youthful,” said HUL CEO and MD Priya Nair.

Premium innovation

“This means that we have to look across the brands, whether it is packaging, proposition, or products. It will be a renovation on the core but also very much premium innovation on our core brands, a

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