Yorgos Lanthimos’ latest film Bugonia is earning buzz not only for its timely plot, but its daring viral marketing stunt.

Select theaters will allow moviegoers to see Bugonia —the black comedy wherein two conspiracy-obsessed men (Jesse Plemons, Aidan Delbis) kidnap a powerful CEO (Emma Stone) on assumption that she is an incognito alien invader—for free, granted they are willing to shave their heads as cueball bald as Stone’s character is on screen.

Living Room Theaters will host Portland’s potentially free screening on Thursday, Oct. 30. Zack Herring, a hairstylist who works out of Sola Salon Suites in Northeast Portland, will bear the sheers uniting a theater of deal-loving people over movie magic and their shared new ‘do. (Bald caps from home are allowed if you can’t part with you

See Full Page