By Tanya Michael

If you have been in the advertising world long enough, you will know that personalisation has become a core part of what works. Whether it is an Instagram ad for sneakers you did not know you needed, or LinkedIn suggesting your next career move, personalisation is everywhere.

A huge part of why this works so effortlessly is AI. It is like an invisible puppeteer, analysing behaviours, crunching numbers, and making ads so relevant it feels like they are reading minds. But as much as I am a fan of how AI has supercharged advertising, I have also seen its quirks, biases, and, of course, a bit of its darker side. So, let us talk about it — the good, the bad, and the ugly of AI in social media advertising — and what it means for us.

The Good: AI Is Personalisation On Steroids

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